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We founded Greycroft in 2006 on three principles

1. Venture capital is a long-term, repeat business.

It is common for us to hold positions for over ten years, and in that timeframe entrepreneurs need more than capital. We support and advise entrepreneurs, empowering them to build best-in-class businesses and execute on their vision.

2. Values are the foundation of sustainable success.

We built our reputation on honesty, integrity, and a commitment to excellence in everything we do. We are not afraid to push boundaries when we think the venture industry needs leadership, from our board diversity initiative through to our commitment to better corporate governance.

3. High performance organizations rely on teamwork.

When entrepreneurs accept capital from Greycroft, they have the full strength of the firm at their back. Our CEOs have access to our collective networks and expertise, as well as our community of like-minded founders. Our team can help you gain visibility, build strategic partnerships, and achieve an exceptional outcome.

What do you do for startups?

We strive to be a trusted advisor to our entrepreneurs. We are constantly helping on a broad range of initiatives including business development, recruiting, financing, strategy, sales, marketing, and exit. Entrepreneurs also benefit from being part of the Greycroft community, comprised of other top teams in their respective sectors. And of course, we provide funding, often over multiple rounds and many years.

How do you help us get new business?

We bring a range of talented people and firm resources to help each of our companies grow. We have invested in a Platform team that is comprised of former C-suite operators from tech unicorns, in addition to people experienced in Business Development, Partnerships, Communications, and Events. We host digital innovation days with large companies, where we introduce our portfolio to potential customers. We also host a number of events throughout the year, including annual summits, where we bring together executives from the world’s largest companies across a variety of sectors. Our investment partners also have extensive networks of senior contacts at major companies in the sectors where we invest.

What geographies do you focus on?

Greycroft is a global firm with investments headquartered in 19 countries around the world. In the United States, we have companies headquartered in 30 states. Our offices are in New York and Los Angeles, the two largest cities in the United States, with direct flights to almost anywhere.

What sectors do you invest in?

We invest across a broad range of Internet sectors. We currently group our portfolio into four verticals: Consumer Internet, Fintech, Healthcare, and Enterprise Software. Our portfolio is available online here: Companies.

How much do you invest?

Greycroft typically makes initial investments from $500,000 at the seed stage to up to $30 million from the growth stage. We are an active Series A investor and typically invest between $1 million and $10 million.

The growth fund targets investing $10 to $30 million on an initial basis and may reserve up to double that amount over time. The growth fund focuses on later stage companies with proven unit economics, annual revenue growth in excess of 50%, and a management team that is prepared to scale.

Who do you partner with?

We co-invest and partner with other venture funds, operators, and advisors who are deeply committed to a company’s success and we want to support the founder by helping put together the best syndicate for long-term success. We tend to lead or co-lead our investments, but we are flexible in allowing existing angel investors to take their pro-rata rights. If you don’t have a network of other VCs, we are happy to make introductions on your behalf.

What do you look for in an investment?

Strong Founding Team
We prefer to fund teams with prior market and technology experience. We have had a lot of success with repeat entrepreneurs, although we fund plenty of first-time entrepreneurs as well.

Large Potential Market
We have to believe that a company is capable of reaching a public-scale outcome, even if the path is uncertain and subject to change.

Commercial Adoption
In consumer-oriented ventures, we look for highly engaged users. In business-oriented ventures, we look for revenue from at least a handful of paying customers who we can call and reference.