We founded Greycroft in 2006 on three principles
1. Venture capital is a long term business.
It is common for us to hold positions for over ten years, and in that timeframe entrepreneurs need more than capital. We support and advise entrepreneurs, empowering them to build best-in-class businesses and execute on their vision.
2. Entrepreneurs are better off with a flexible investor.
We are flexible on ownership percentage, check size, and board seats. This allows us to bring together syndicates that are otherwise impossible when investors need 20% ownership.
3. The best VC firms are aligned with founders.
We have deliberately kept our venture funds small. This allows us to support any outcome—in fact, we have never voted against management on exit. We have a separate growth fund that writes larger checks from Series B through IPO when companies are at scale.
Greycroft is a full lifecycle investor. The venture fund invests between $500,000 and $10 million in a first check, and will invest up to $15 million over multiple rounds. The growth fund starts at $10 million and will invest up to $50 million in a company. These two funds enable us to support entrepreneurs at any stage.
Our portfolio companies benefit from active, hands-on assistance from the partners and from our Platform team. Greycroft’s partners work as a team, which means our CEOs have access to the collective networks and expertise of the entire partnership. We leverage an extensive community of media and technology connections to help you gain visibility, build strategic partnerships, and successfully exit.
The best way to get to know us is to speak with entrepreneurs who have chosen us as their partner.