AppAnnie tracks more than 5MM apps across its platform globally in near real time and provides insights to anyone involved in the mobile business, which is increasingly everyone.
Having been the global leader since it began in 2011, thousands of companies rely on their data for mission critical business decisions. Their moat is massive and grows naturally as the more that customers use the platform the better the dataset becomes and the more impervious they become to potential competitors. As apps move into the mainstream so does their business. Having started as primarily a dataset for mobile gaming companies, AppAnnie’s customers now include many of the Fortune 500.
Greycroft led the first external financing when the business was spun out of a mobile gaming company in Bejing in 2012 and has participated in every subsequent round in meaningful ways. We have helped recruit the entire management team, brought Zach Nelson, the CEO of Netsuite onto the board of directors and have helped with many major customer wins, particularly in the media space.
The Company moved its headquarters from Beijing to SF, hired an entire senior management team and has grown from $3MM to $70MM in ARR in 4 years. Greycroft originally invested at a $15MM pre-money valuation in 2012 and the most recent round of funding, December 2015 was done at a $400MM pre-money valuation.