AppAnnie tracks more than 5MM apps across its platform globally in near real time and provides insights to anyone involved in the mobile business, which is increasingly everyone.
Having been the global leader since it began in 2011, thousands of companies rely on their data for mission critical business decisions. Their moat is massive and grows naturally as the more that customers use the platform the better the dataset becomes and the more impervious they become to potential competitors. As apps move into the mainstream so does their business. Having started as primarily a dataset for mobile gaming companies, AppAnnie’s customers now include many of the Fortune 500.
Greycroft led the first external financing when the business was spun out of a mobile gaming company in Bejing in 2012 and has participated in every subsequent round in meaningful ways. We have helped recruit the entire management team, brought Zach Nelson, the CEO of Netsuite onto the board of directors and have helped with many major customer wins, particularly in the media space.
The Company moved its headquarters from Beijing to SF, hired an entire senior management team and has grown from $3MM to $70MM in ARR in 4 years. Greycroft originally invested at a $15MM pre-money valuation in 2012 and the most recent round of funding, December 2015 was done at a $400MM pre-money valuation.
App Annie’s mission is to create the next generation of business intelligence solutions for the global app economy. In an industry that’s growing exponentially, App Annie is providing the most successful companies with data products that are informing their entire app store strategies, whether they be app publishers, media companies, investors, brands or content platforms.
App Annie has become ubiquitous within the industry. From Google to Glu and Electronic Arts to Activision, the entire app industry is using an App Annie product. And you’ll find App Annie data in every business media outlet – AdAge, Android Authority, Financial Times, Forbes, Squawk Box, TechCrunch, WSJ, and many more. Today, more than 45,000 publishers rely on App Annie to track their downloads, revenues, rankings and reviews, including 90 percent of the top 100 publishers. The company tracks more downloads and revenues than any other app store market data company, with over 31 billion app downloads and more than US $7 billion in app store publisher revenues tracked to date.
The App Annie suite consists of three main products: Store Stats, Analytics, and Intelligence. It also released App Annie for eBooks and Advertising Analytics for App Annie, branching out into the eBooks and mobile ad industries.
App Annie Store Stats is a free online service that has become the standard for app ranking analysis in the industry. It provides a range of charts visualizing on historical rankings, daily rankings, ratings, and featured placements broken down by countries and categories for the top 1,000 apps across the iOS, Mac, Google Play, Amazon Appstore and Windows 8 Store. It’s the ultimate app rankings database for those that want to perform in-depth app market research. And it’s available completely for free.