We were introduced to Brian Robbins by our friends at UTA, and we knew we wanted to invest in that first meeting!
Brian had a vision to create “Nickelodeon for digitally native kids.” He developed his business plan as he watched his teenage kids exclusively watch videos on their mobile phones. Given Brian’s prolific history of developing hit shows on television coupled with his extensive show running and directing background, we felt compelled to back him on this mission. About a year after our investment, Jeffrey Katzenberg became enamored with Brian and AwesomenessTV and acquired the company and merged it into DreamWorks Animation.
The all new online destination for teens and tweens on YouTube.
Created by vetaran TV and Film producer Brian Robbins, Awesomeness TV is one of the original 100 channels that launched as a part of the YouTube Original Programming initiative.