BaubleBar is changing how women shop for fashion jewelry. By offering on-trend styles and contextualizing them with strong editorial references, the company is quickly becoming the first go-to retailer within the $22bn fashion jewelry industry. BaubleBar’s core differentiating factor is its fast speed to market, recognized through its unique sourcing capabilities. The company leverages this by using real-time data to merchandise and design based on current market dynamics and consumer taste preferences. Coupling this with a high-touch customer experience and strong social media reach, BaubleBar is redefining how women think of fashion jewelry brands.
BaubleBar was founded by Amy Jain and Daniella Yacobovsky in 2011 and has raised $15.6 million in equity financing to date. The Company most recently raised $10 million in Series B funding, in a round led by Burch Creative Capital, the investment firm headed by retail and fashion veteran Chris Burch. Other leading investors in the Company include Accel Partners, Greycroft Partners, Aspect Ventures, Comcast Ventures, Founder Collective and Lerer Media Ventures. The company is headquartered in New York City. They are committed to building a data-driven e-Commerce business.