When Bo Peabody arrived at Greycroft in 2012 he had done very little B2B investing, favoring consumer-facing startups with very fast user growth. Meeting David Politis of BetterCloud was his first exposure to the “consumerization of the enterprise”. FlashPanel, BetterCloud’s MVP, was getting thousands of downloads per day as enterprise “consumers” simply downloaded the app to enhance the usability of Google’s G-suite.
Now, five years later, BetterCloud is the leader in the SaaS Application Management space, estimated to be a $19 Billion market by 2020 as virtually every company moves to the cloud as their system of record. With several multi-year, multi-million dollar contacts with companies like Compass, Standard Industries and John Lewis, BetterCloud is re-shaping the way enterprise IT thinks about its world.