Mike & Kass Lazerow founded Buddy Media.
While originally funded against a different line of business, the two recongnized the vast impact social media would have on marketing and evolved the business to address the opportunity. At the time of the sale to Salesforce, Buddy Media was the fastest growing software company of all time, with revenue growth from zero to $50MM per year in four years. To this day it is still one of the largest venture-backed outcomes in the NY region. Greycroft was the largest investor at the time of exit.
Buddy Media is the social enterprise software of choice for eight of the world’s top ten global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-driven customer insights from initial point of contact through point of purchase. Buddy Media is headquartered in New York City, with additional offices located in Asia, London, and San Francisco.