Like every great idea, John Roland had an important observation that in hindsight is obvious.
He observed that IP networks would dramatically transform the cost and efficiency of delivering video advertisements versus the incumbent satellite based solutions. Today, over $60BN of advertising flows through ER’s software each year, including the vast majority of television advertising.
Extreme Reach enables advertisers and agencies to manage, execute, and track advertising campaigns across all video mediums (broadcast, cable, website, mobile, VOD). Unlike other platforms, Extreme Reach provides a single-source solution that includes both ad serving and direct delivery of ad creative.