Happiest Baby

Happiest Baby is a mission-driven technology company created to help parents succeed at their most important job–raising healthy, happy children. Happiest Baby is dedicated to developing science-based products and content to enhance child well-being and to help solve everyday parenting challenges.

Happiest Baby’s first breakthrough product is SNOO, the world’s first smart sleeper. SNOO uses advanced robotic technology to imitate the rhythmic sensations babies love in the womb. By rocking all night, SNOO boosts a baby sleep and the bed “hears” when the baby cries and responds with just enough motion + sound to calm most crying in under a minute. It is also the safest baby bed ever made because it’s patented sleep sack secures to the bed, keeping babies safely on the back…all night. SNOO was designed to implement Dr. Karp’s landmark 5 S’s method for soothing babies. It was developed in collaboration with the celebrated industrial designer and founder of Fuse Project, Yves Behar, and Dr. Deb Roy, Director of the Laboratory for Social Machines at MIT’s Media Lab.

Based in Los Angeles, California, Happiest Baby, Inc. was founded in 2001 by Dr. Harvey Karp (pediatrician, child development specialist) with his wife and business partner, Nina Montée-Karp.

Happiest Baby is proud to be partnered with Greycroft Partners, Google Ventures, Lux Capital, Felicis Ventures and Obvious Ventures, as well as several influential parent advisors/investors, including Justin Timberlake, Jessica Biel, Scarlett Johansson and Zoe Saldana, in our goal to give support to parents and children across the country and around the world.

Headquarters

Santa Monica, CA

Sector

Consumer > Commerce

Founded

2001

Invested

2017