We believe that retailers need to develop digital loyalty applications to defend themselves from increasing online and brick-and-mortar competition. These loyalty apps will function in a similar way to airline loyalty programs, with the goal of creating devoted customers that shop based on brand instead of retailers racing to zero on price.
In order to provide a digital loyalty application a retailer needs a single system that combines three factors:
- Real-time analysis of purchase behavior across all customer touch points.
- An engine that can create offers, campaigns, and promotions instantly, which are triggered based on the analysis above.
- A consumer front-end (app) with the ability to reach consumers through their purchase journey.
After surveying the global market we felt that Loyal Guru had the best team and product roadmap to execute on this vision.