paidContent was an online media hub that covered news, information and analysis of the business of digital media. It was founded in 2002 by journalist Rafat Ali to “chronicle the evolution of digital content that is shaping the future of the media, information and entertainment industries.”

On February 8, 2012, paidContent was acquired by GigaOM through the acquisition of ContentNext Media. On November 12, paidContent was merged into GigaOm.