We have found one pattern that consistently works in the venture capital business: backing repeat entrepreneurs, who bring their prior team back together, and go into the same market they tackled the first time around with a better product.
Mal Cowley is the very embodiment of this pattern – he was previously the founder of Buy.at (acquired by AOL) and brought his exec team back together to revolutionize the partner marketing space. Over the past 7 years they have invented an entire category around digital marketing, where large brands share customers and get paid. In an age where people are becoming increasingly immune to advertising, this sort of marketing is just starting to take off.
