Shoes of Prey

Shoes of Prey is a global, multi-channel retail brand founded in Australia in 2009 that empowers women to design their own shoes online and in-store. With over 5 million shoes designed to date, the company is changing the way women shop for shoes and is on track to become a significant international retailer over the next five years. It is the first brand to provide this level of customization and provide women with exactly what they want, when they want it. Their innovative 3D shoe designer lets women select the exact style, colors, materials, heel height and embellishments to create their own bespoke shoes. There are trillions of options available by mixing and matching from over 250 materials including premium snakeskin, fish skin, silk, suede, a variety of leathers including vegan materials.

Shoes of Prey has won and been nominated for many awards, with recent prizes including Best International Conqueror 2015 at the Online Retail Industry Awards, Online Retailer of the Year 2014 at the Online Retail Industry Awards, Kogan Australian Online Retailer of the Year 2013 at the Australian Retail Awards, World Retail Awards Store Design of The Year 2013, and Oria Most Innovative Online Retailer and Best Social Commerce 2013. Shoes of Prey announced its partnership with Nordstrom department stores in November 2014 and has raised $US24.6 million to date from top global investors. The brand relocated its headquarters from Sydney to Los Angeles in July 2015.

The company was founded in Sydney, Australia in 2009 by 3 friends: Michael Fox, Jodie Fox and Mike Knapp.


Santa Monica, CA


Consumer > Commerce