Mr. Morrissey is CEO of Netsertive, a fast-growing ad technology firm based in Research Triangle Park, NC. Netsertive’s technology platform automates high-performance digital marketing for local businesses and multi-location retailers throughout North America and powers an innovative channel marketing system, Digital Co-op, which links brands and local channel partners in turnkey digital marketing campaigns. Mr. Morrissey has overseen rapid growth every quarter since launching in 2009 and completed two rounds of venture funding from top-tier digital media venture capital firms to support the expansion. He has over 16 years’ experience in digital media and VC-backed startup companies emphasizing Internet and mobile marketing technology.
Prior to co-founding Netsertive, Mr. Morrissey was VP of Business Development at Motricity, an interactive marketing technology company serving media, entertainment and mobile carrier clients. Prior to Motricity, he was VP at Los Angeles based mobile marketing startup GoldPocket Wireless – overseeing sales, partner operations & client services – helping drive the rapid growth leading to its successful acquisition by Motricity in 2006.
Mr. Morrissey previously served in management roles at wireless pioneer startup Nextel Communications during its first four years, venture-backed broadband ISP startup InternetConnect and global consultancies KPMG Consulting (now BearingPoint) and CSC Consulting. He holds a B.A. in Economics from the University of Massachusetts at Amherst, where he rowed four years on the varsity crew team. (from TiE Carolinas)