Orabrush’s chief executive brings 23 successful years of experience in sales, marketing, brand-building and general management at Procter & Gamble both in the USA and abroad. Jeff’s P&G journey spans several different product sectors, including consumer-packaged goods, pharmaceuticals and beauty businesses, in five countries in North America and Europe (USA, Canada, Germany, Czech Republic and Slovakia).
Jeff brings this deep expertise to the start-up world at Orabrush Inc. (www.orabrush.com), an online video marketing brand builder. Orabrush’s “Reverse Marketing Model” leverages video marketing on YouTube and was one of the first companies to commercialize a product globally using YouTube advertising. Touted as a disruptive new approach for creating awareness and purchase for consumer products both online and offline, the model has been recognized by the Wall Street Journal, the New York Times, USA Today, Mashable, TechCrunch, ABC’s Nightline and Bloomberg TV.
At the University of Utah’s David Eccles School of Business, Jeff serves as adjunct professor bringing real-world experiences and insights into the classroom and is a published academic author.
Jeff serves as a board member to the following groups: Hale Centre Theatre, delivering world-class live theatre; Dermaflage.com, providing a cosmetic option to recessed scars and skin defects; Larada Sciences, dedicated to the eradication of head lice; and Univ. of Utah Lassonde Entrepreneur Institute, a nationally-ranked hub for student entrepreneurship and innovation.