Phoebe Hayman

Co-Founder & CEO of Seedling

Phoebe Hayman

Phoebe Hayman is the co-founder and CEO of Seedling USA, Inc. Born in New Zealand, Phoebe spent her childhood in the US before returning to earn her BFA in art and photography. Forming her first business at the age of nine, Phoebe seemed destined to become an entrepreneur.

Phoebe founded Seedling in 2007 after noticing a lack of toys that inspired open-ended play. Drawing on her experiences as an artist, a curator and an active member of the early childhood education community, Phoebe is the driving force behind the company’s strategic direction. She remains actively involved with design, brand development, and sales for Seedling, whose products are now sold in over 20 countries.