Alison Lange Engel is a Venture Partner at Greycroft. She works across the Greycroft portfolio, advising companies on go-to-market strategy and execution and sourcing new investments. Alison has 20+ years of experience leading, structuring, and scaling high growth businesses. She’s managed teams throughout North America, Europe, Brazil, and Asia. Prior to Greycroft, Alison was the first CMO at Stripe and worked to establish the marketing function, scaling the team 5x in one year and driving quantified growth. Prior to Stripe, Alison was a Vice President of Marketing at LinkedIn. In her 6 years at LinkedIn, she had a broad impact on LinkedIn’s advertising business strategy and execution, with overall company revenue growing from $200MM at IPO in 2011 to $5Bn+ today. Alison’s early career in technology started with the sale of Massive Incorporated, a venture-backed video game advertising business, to Microsoft in 2006. She held marketing leadership roles at Microsoft Advertising for 3 years. Prior to her career in technology, Alison was an investment banker at Goldman Sachs, focused on Media, Entertainment and Consumer sectors. Her media background includes HBO and the CBS Television Network, where she held sales and programming roles. Alison has a BA from UCLA and an MBA from The Wharton School.