We founded Greycroft in 2006 on three principles:
IVenture capital is a long term business.
It is common for us to hold positions for over ten years, and in that timeframe entrepreneurs need more than capital. We support and advise entrepreneurs, empowering them to build best-in-class businesses and execute on their vision.
IIEntrepreneurs are better off with a flexible investor.
We are flexible on ownership percentage, check size, and board seats. This allows us to bring together syndicates that are otherwise impossible when investors need 20% ownership.
IIIThe best VC firms are aligned with founders.
We have deliberately kept our venture funds small. This allows us to support any outcome—in fact, we have never voted against management on exit. We have a separate growth fund that writes larger checks from Series B through IPO when companies are at scale.
We are investing from two funds today: Greycroft IV, a $204 million venture fund, and Greycroft Growth II, a $365 million growth-stage fund. The venture fund invests between $100,000 and $5 million in a first check, and will invest up to $10 million over multiple rounds. The growth fund starts at $10 million and will invest up to $35 million in a company. These two funds enable us to support entrepreneurs at any stage.
Our portfolio companies benefit from active, hands-on assistance from the partners. Greycroft’s partners work as a team, which means our CEOs have access to the collective rolodex and expertise of the entire partnership. We leverage an extensive network of media and technology connections to help you gain visibility, build strategic partnerships, and successfully exit.
The best way to get to know us is to speak with entrepreneurs who have chosen us as their partner.
What is the best way for me to approach Greycroft?
Most of our investments come through warm introductions from angel investors and friends of the firm. If that doesn’t apply to you, don’t despair; try looking us up on social media and asking a mutual friend for an intro.
What do you do for startups?
We strive to be a trusted advisor to our entrepreneurs. We are constantly helping on a broad range of initiatives including business development, recruiting, financing, strategy, and exit. Entrepreneurs also benefit from being part of the Greycroft community, comprised of other top teams in their respective sectors. And of course, we provide funding, often over multiple rounds and many, many years.
How do you help us get new business?
We host over 20 “digital innovation days” a year with large companies, where we introduce our companies to potential customers. We also host a number of events throughout the year, including annual summits in NY and LA, where we bring together executives from over 100 of the world’s largest companies across a variety of sectors. The partners also have an extensive rolodex of senior contacts at almost every major company in the sectors where we invest.
What geographies do you focus on?
Greycroft is a global firm with investments headquartered in over a dozen countries around the world. In the United States alone, our companies are headquartered in over 20 states. Our offices are in New York and Los Angeles, the two largest cities in the United States, with direct flights to almost anywhere.
What markets and technologies do you invest in?
We invest across a broad range of Internet and mobile companies. We currently group our portfolio into ten verticals: Data and AI, Fintech, AdTech, Healthcare, Retail, Tech-Enabled Services, Publishing, Gaming, Enterprise Software, and Marketing Technology. Our entire portfolio is available online here: Companies.
How much do you invest?
Greycroft makes initial investments from as little as $100,000 at the seed stage to up to $35 million from our growth fund. The venture fund prefers to enter at the Series A stage, which is usually an investment between $1 million and $5 million. The total round ends up being twice this size by the time a syndicate comes together. We do 15 to 20 Series A rounds each year, making us one of the most active Series A investors in the United States.
The growth fund invests $10–$15 million on an initial basis, and will reserve for up to double that amount over time. Target growth fund companies have proven unit economics, annual revenue growth in excess of 50%, and a management team that is prepared to scale.
Who do you partner with?
At this stage we have co-invested with almost every venture fund in the US. We always syndicate with at least one institutional investor and are happy to allow existing angel investors to take their pro-rata rights. If you don’t have a network of other VCs, we are happy to make introductions on your behalf.
What do you look for in an investment?
Strong Founding Team
We prefer to fund teams with prior market and technology experience. We have had a lot of success with repeat entrepreneurs, although we fund plenty of first-time entrepreneurs as well.
Large Potential Market
We have to believe that a company is capable of reaching a $100MM+ outcome, even if the path is uncertain and subject to change.
In consumer-oriented ventures we look for highly engaged users. In business-oriented ventures we look for revenue from at least a handful of paying customers who we can call and reference.