Alison joined Greycroft in 2019 and is based in Denver. She focuses on early-stage companies in fintech.
Alison’s active investments include Cardless, Ceros, Klasha, Public.com, Spectrum Labs, Toggle, and WayScript.
Alison has 20+ years of experience leading, structuring, and scaling high-growth businesses. She has managed teams throughout North America, Europe, Brazil, and Asia. Prior to Greycroft, Alison was the first Chief Marketing Officer at Stripe and worked to establish the marketing function, scaling the team 5x in one year and driving quantified growth. Prior to Stripe, Alison was Vice President of Marketing at LinkedIn. In her six years at LinkedIn, she had a broad impact on LinkedIn’s advertising business unit, with overall company annual revenue growing from $200 million at IPO in 2011 to over $5 billion just 5 years later.
Alison’s early career in technology started with the sale of Massive Incorporated, a venture-backed video game advertising business, to Microsoft, where she held marketing leadership roles at Microsoft Advertising. Prior to her career in technology, Alison was an investment banker at Goldman Sachs, focused on media, entertainment, and consumer sectors. Her media background includes HBO and the CBS Television Network, where she held sales and programming roles.
Alison holds a BA in Communications from University of California Los Angeles and an MBA from the Wharton School of the University of Pennsylvania.