Elaine joined Greycroft in 2019 and is based in Los Angeles. She co-leads Greycroft’s Albertsons Fund, which is backed by the grocery retailer and focuses on early-stage companies in retail and commerce.
Elaine’s active investments include 1520, Anycart, Crafty, Lucy, Nok, RxDefine, and ScriptDrop.
Prior to Greycroft, Elaine served as a Partner at PLG Ventures, a pre-seed family office venture fund in Los Angeles. Before PLG Ventures, she was the co-founder and CEO of Little Key (acquired by Dabble) in Chicago, an on-demand marketplace for parents to discover and book kids’ classes and activities. She also was the VP of Product at Storeplacer (now SwiftIQ) and managed strategic partnerships at Tiny Prints (acquired by Shutterfly). She began her career at JPMorgan covering M&A for consumer and retail industries and also worked in the corporate development group at Sara Lee.
Elaine holds a BA and BBA in Business and Economics from Southern Methodist University and an MBA from the Kellogg School of Management at Northwestern University.