Ellie joined Greycroft in 2011 and is based in New York City. She leads the digital health team and invests across consumer and enterprise models within the sector.
Ellie’s active investments include Baublebar, Blinkist, Boost Insurance, Boulder Care, Cuyana, Eden Health, Elevate, Expel, Extra, Firstleaf, Hubble Contacts, Octave, Parade, and Thirty Madison. Her notable exits include NuORDER (acquired by Lightspeed), Flashpoint (acquired by Audax), Nom Nom (acquired by Mars), ELOQUII (acquired by Walmart), Cotopaxi (interest sold to Bain Capital), and HealthReveal (acquired by Accolade).
Prior to Greycroft, Ellie evaluated investment opportunities at Lowercase Capital. Ellie also worked at Cisco in corporate development doing acquisitions, investments, and strategy. While at Cisco, she was involved in multiple acquisitions and investments, including PostPath, Jabber, Xobni, and Tandberg. She began her career in growth capital private equity at Summit Partners in Boston.
Ellie holds a BA in Psychology magna cum laude from Georgetown University and an MBA from Harvard Business School.