Jim joined Greycroft in 2025 and is based in Atlanta, GA. He leads global strategic relationships for Greycroft. Prior to Greycroft, Jim was Senior Vice President of Global Venturing and Emerging Growth Platforms at The Coca-Cola Company where he led venture investing for the company and Coca-Cola System having created and led the $137 million Greycroft Coca-Cola System Sustainability Fund. Before that he led Strategy and Venturing for the “VEB” Venturing and Emerging Brands group at The Coca-Cola Company, which made investments in emerging brands and categories. He also led and closed transformational M&A transactions in many countries and continents globally. Jim has served on boards of investee companies, Coca-Cola Bottlers and investment committees across multiple investments. Early in his career, Jim spent time in Commercial Banking and with the Boston Consulting Group. Jim holds a BBA from Georgia State University and an MBA from Emory University.