Dana is a Co-Founder and Managing Partner at Greycroft. As a member of Greycroft’s management committee, she is responsible for the firm’s operations, investment strategy, and vision. Dana is on the investment committee for all Greycroft funds and has been involved in all phases of Greycroft’s growth.
Dana’s active investments include 11 Honoré, Acorns, Anine Bing, App Annie, Avaline, Bird, Citizen, Clique, Clovers.AI, Comparably, Embrace.io, Goop, HamsaPay, Happiest Baby, Mountain Digital, Pacaso, Seed Health, Tapcart, Thrive Market, and Versed. Her notable exits include Bumble (IPO), Maker Studios (acquired by Disney), Pulse (acquired by LinkedIn), The RealReal (IPO), Trunk Club (acquired by Nordstrom), and WideOrbit (interest sold to company management).
Dana is a Board Director to IMAX Corporation and serves as the Chairperson of Powered Brands, a consumer brands-focused SPAC she co-founded with serial entrepreneur Katherine Power. She is also a member of the Fast Company Impact Council, a Board Director of the National Venture Capital Association, and a Founding Board Member of the non-profit Baby2Baby.org.
Prior to Greycroft, Dana spent several years as a venture capitalist and advisor to startups in the Bay Area, including six years at Mayfield and investment banking at Lehman Brothers.
Dana holds a BA in Finance and International Studies from the University of Washington and an MBA from Harvard Business School.