Dana Settle is a Founding Partner with Greycroft, and she heads the firm’s west coast office out of Los Angeles.
Prior to co-founding Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies in the Bay Area, including six years at Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets.
Dana currently manages Greycroft’s investments in Anine Bing, AppAnnie, Bird, Clique, Comparably, Goop, Happiest Baby, Seed, Thrive Market, Versed and WideOrbit. She also managed the firm’s investments in Awesomeness TV (acquired by Dreamworks), Maker Studios (acquired by Disney), Pulse (acquired by LinkedIn), TheRealReal (IPO), Trunk Club (acquired by Nordstrom), Sometrics (acquired by American Express), Viddy (acquired by Fullscreen), and Voicea (acquired by Cisco).
Dana also serves as a Board of Director to IMAX Corporation. Her additional experience includes business development at Truveo (AOL), investment banking at Lehman Brothers and international business development at McCaw Cellular Communications (AT&T).
Dana holds a BA in Finance and International Studies from the University of Washington and an MBA from Harvard Business School.