John Elton

John joined Greycroft in 2013 and is based in New York City. His select investments include Addi, ClearGraph (acquired by Tableau), Fastbreak.ai, Frame.ai (acquired by HubSpot), Frankieone, Immuta, Imperative Execution, Invisible, MapAnything (acquired by Salesforce), MyCarrier, Nativo (acquired by Live360), Ozow, PebblePost, PetaByte (acquired by Chewy), Tetra, Vidible (acquired by AOL), WorkFusion (exited to PE).

Prior to Greycroft, John was a Managing Partner at iNovia Capital. John’s investment experience prior to Greycroft includesTripleLift (majority acquired by Vista Equity), Chango (acquired by Rubicon Project), Vizu (acquired by Nielsen), Resonate (acquired by ZMC), Babble (acquired by Disney), and Lightspeed (IPO: LSPD).

He began his career at Veronis Suhler Stevenson, a media and communications investment firm, before joining 24/7 Media a public Internet company in strategic planning. He later moved to Turnstone Capital, where he advised dMarc Broadcasting prior to its acquisition by Google.

A long-time supporter of the NYC startup ecosystem, John serves as a Teacher and Mentor to NYU’s Entrepreneurship program.

John holds a BA in Economics from Lehigh University and an MBA from New York University.