John Elton


New York, NY

John Elton

John joined Greycroft in 2013 and is based in New York City. He focuses on early-stage companies in enterprise fintech and insurtech.

John’s active investments include Candid,, ImperativeX, Invisible, Kheiron Medical, Merchant Candy, Optimus Ride, PebblePost, Rapid Robotics, and Velocity. His notable exits include ClearGraph (acquired by Tableau), MapAnything (acquired by Salesforce), Vidible (acquired by AOL), and WorkFusion (interest sold to Georgian).

Prior to Greycroft, John was a Managing Partner at iNovia Capital and led the firm’s investments in TripleLift (majority acquired by Vista), Chango (acquired by Rubicon Project), Vizu (acquired by Nielsen), and Babble (acquired by Disney).

John was part of the early New York City startup community starting at 24/7 Media where he worked in strategic planning. After 24/7 Media, John joined Turnstone Capital and advised dMarc Broadcasting prior to its sale to Google. John started his career at Veronis Suhler Stevenson, an investment firm focused on the media and communications industries. He continues to support the NYC startup community as a Mentor to NYU’s Entrepreneurship program.

John holds a BA in Economics from Lehigh University and an MBA from New York University.