Alaina joined Greycroft in 2018 and is based in Los Angeles. She focuses on early-stage companies and helps lead the firm’s strategy and operations initiatives.
Prior to Greycroft, Alaina worked at Bain & Company, where she consulted across Bain’s private equity, technology and media, and retail practices. Previously, Alaina drove go-to-market and brand strategy initiatives for Snap’s first hardware product, Spectacles, which earned fourteen nominations and six wins at the 2016 Cannes Lions awards.
Alaina serves as the Vice Chair of USC’s Women in Economics Council.
Alaina holds a BA in Economics from the University of Southern California.