Based in the Los Angeles office, Alaina’s responsibilities include sourcing, evaluating, and executing investment opportunities, working with portfolio companies, and leading firm strategy & operations initiatives.
Prior to joining Greycroft, Alaina worked at Bain & Company, where she consulted across Bain’s private equity, technology & media, and retail practices. Previously, Alaina drove go-to-market and brand strategy initiatives for Snap Inc.’s first hardware product, Spectacles, earning fourteen nominations and six wins at the 2016 Cannes Lions awards.
Alaina holds a B.A. in Economics from the University of Southern California. She also serves as the Vice Chair of USC’s Women in Economics Council.