Alaina Hartley

Chief of Staff

Los Angeles, CA

Alaina Hartley

Based in the Los Angeles office, Alaina’s responsibilities include sourcing, evaluating, and executing investment opportunities, working with portfolio companies, and leading firm strategy & operations initiatives.

Prior to joining Greycroft, Alaina worked at Bain & Company, where she consulted across Bain’s private equity, technology & media, and retail practices. Previously, Alaina drove go-to-market and brand strategy initiatives for Snap Inc.’s first hardware product, Spectacles, earning fourteen nominations and six wins at the 2016 Cannes Lions awards.

Alaina holds a B.A. in Economics from the University of Southern California. She also serves as the Vice Chair of USC’s Women in Economics Council.